Like.com, New Visual Search Engine Launched
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It’s very hard for me to describe what I want in most practical situations: How to find that piece of jewelry or shoe that’s hard to describe.
Like.com, the first visual search engine for products, launched on Nov 8th. Creator of Riya.com is behind like.com. They started with search engine, well not search engine but easy to sort out mechanism for millions of pictures, based on facial-recognition. Now they are taking their technology (face recognition) to whole new (eCommerce) level. It’s like to showing a photo to a salesperson at a store and saying, “Show me all the products that look like this.” It sure beats poor attempts at describing the ideal item to a salesperson. In other words it’s your virtual e-salesperson. Cool idea! When a user clicks on an image of an item, Like.com will compare that item’s shape; color and texture to millions of other similar images found on the internet and display the best matches. However, initially, there are focusing on limited categories like handbags, watches, jewelry, watches and shoes.
It’s also important to note that they are using Amazon.com associate program behind like.com. It takes affiliate marketing in a new direction.
Some cool, interactive tools that Like.com offers are the following:
- Interactive color palette that users can slide to find matches based on color
- Slider that allows users to search within a price range
- Customization tool that allows users to adjust what is most important in the search results (color, shape and pattern)
- Tool that allows users to drag a box over an image to focus the search on that specific area of the image
Like.com is currently in Alpha Stage.
